Reporting to the VP of Sales, the National Account Manager of DIY will lead the DIY Channel by increasing sales at current accounts and prospecting additional distributors and retailers in the DIY channel. They will collaborate with various teams and develop strong relationships to assume the category leader at existing accounts. This role requires exceptional communication, demonstrates Omni Channel thinking, and consumer durables industry experience.
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Essential Functions
• Strategic Planning: Develop and execute a channel strategy aligned with the company's overall goals and objectives. Identify key growth areas and market opportunities
o Maintain and present a Quarterly Business Review
o Maintain and execute a rolling three-year plan; aligned to the VP of Sales expectations
• Market Analysis: Conduct thorough market research and competitive analysis to inform strategy and identify potential areas for expansion
• Partnership Development: Build and nurture relationships with key partners, stakeholders, and potential customers to create new business opportunities and drive long-term growth and profitability
• Business Development: Attend trade shows within the DIY channel and expand the brand reach
• Negotiation: Negotiate contracts, agreements, and terms with customers and partners to ensure mutually beneficial arrangements and optimal business outcomes
• Innovation: Stay abreast of industry trends, emerging technologies, and market shifts to identify innovative approaches and solutions that can drive business growth
o Launch new products flawlessly with attention to detail
o Measure and adjust based on results
• Marketing and Proposal Development: Collaborate with marketing team to produce internal and external communications, marketing materials, and presentations to enhance brand visibility
• Customer Relationship Management: Act as the primary liaison between company and key customers, fostering strong relationships and understanding their needs
• Cross-Functional Collaboration: Work closely with other functional areas such as Marketing, Customer Service, Sourcing, Engineering/Design/Quality, Merchandising, and Operations to align DIY channel efforts with overall company objectives and ensure effective execution of growth strategies
• P&L Responsibilities: Evaluate customer programs, promotions, advertising and terms and continuously improve the ROI
• Online specialist: Increase exposure of items on customer websites by applying digital tactics
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Education and Experience
• Bachelor’s degree in business, Marketing, or related field and/or equivalent experience
• Minimum 3-5 years working wholesale to retail experience
• Online content management, sales planning, and marketing experience
• Experience with interfacing online and in-store retailers
• Experience with fireplace and outdoor living preferred
• Clear working knowledge of SEO, PPC, Content & Social Media Marketing
• Proficient with MS Word, Excel, and Power Point
With over 20 years of recruiting experience and 10+ years in HR management, I bring a wealth of knowledge and a detail-driven approach to helping candidates and clients succeed. I pride myself on being proactive, staying ahead of deadlines, and fostering open communication and collaboration across the team. My goal is simple: build strong relationships through transparency, follow-through, and client-focused solutions.
Outside of work, you’ll find me spending time with my dog, hitting the golf course, or exploring new restaurants — because great food is always worth the hunt!